A bilingual digital-product shop that leaves checkout to Lemon Squeezy
6
Live products, synced from Lemon Squeezy with no manual uploads
2
Languages — Hungarian and English — with full SEO
About
Lédia Univerzuma is the online home of a Hungarian mindfulness creator, where visitors can buy subliminals, affirmations, meditations, and digital workbooks. Ready-made products download instantly, and customers can also order personalized audio, each piece tailored to their own story. I replaced the old site with a complete online shop that handles everything in one place, from purchase to collecting personal briefs.
Challenge
Selling a product you can’t touch
For digital self-discovery products, the sale comes down to trust. Buyers arrive from social media, often not quite sure what a subliminal even is, and want three questions answered before they pay: Does it work at all? Is the person behind it real? Is the payment safe?
Meanwhile, custom orders meant manual work — a separate form, a bank transfer, and back-and-forth over email, all over again for every order. The challenge was twofold: build trust around an intangible product, and automate custom orders so the creator is left with nothing but the creative work.
Solution
Live catalog, embedded checkout, automated custom orders
I built a three-layer system. The shop pulls its live catalog from the Lemon Squeezy API and sorts products into categories automatically by keyword — a new product added to Lemon Squeezy appears in the shop within minutes, no developer needed. Payment runs through an embedded checkout, with Lemon Squeezy acting as Merchant of Record and handling VAT and invoicing, so card data never reaches the server.
Custom orders got a flow of their own: the buyer fills out the brief while still on the site, the brief is attached to the order server-side, and a signed webhook and the Resend API deliver it to the creator by email — no manual copying, no data loss, and no personal data written into URLs. In detail:
- Live product catalog from the Lemon Squeezy API, auto-categorized by keyword
- Custom order form with a topic picker and a detailed brief that travels with the payment
- Custom orders emailed via signed webhook and Resend, ready to read
- Embedded checkout that keeps buyers on the site and card data off the server
- Full Hungarian and English versions with a cookie-based language switcher
- Newsletter signup via MailerLite with a real, redeemable coupon code
- E-commerce essentials: bestsellers, reviews, FAQ, a sticky buy bar, and product-page feedback
- Full SEO: sitemap, robots.txt, generated OG image, and per-page metadata in both languages
- GDPR-compliant privacy policy and terms of service in Hungarian and English
- Custom editorial design: cream canvas, sharp outlines, no shadows, no templates
Results
A shop that works while the creator sleeps
From first sketch to production: one developer, one codebase, a custom domain, and automatic deploys. Ready-made products download instantly after payment, and custom orders arrive complete with their brief — the first manual step is Lédia starting work on the audio.
6
Products live — new ones reach the shop within minutes
2
Language versions served from a single codebase
100%
GDPR-compliant, SEO-optimized, no card data on the server
